GIBA Urges NCA to Review 45km FM Coverage Limit Directive
The broadcasters’ association says the new transmission restriction is hurting audience reach, revenue, and the sustainability of commercial radio stations.
- GIBA says the 45km FM coverage cap is reducing audience reach and advertising revenue.
- The NCA defends the policy as a way to reduce interference and expand frequency access.
- Broadcasters are calling for stakeholder engagement to balance regulation and industry survival.
The Ghana Independent Broadcasters Association (GIBA) has urged the National Communications Authority (National Communications Authority) to review its directive limiting the transmission coverage radius of commercial FM stations to 45 kilometres.
GIBA President Abdulai Awudu said the policy is already affecting broadcasters’ ability to reach audiences, attract advertisers, and remain competitive in the media market.
He noted that the restriction is having a direct impact on revenue generation and market share for many radio stations across the country.
The NCA has explained that the directive is intended to reduce signal interference and free up space for new frequency allocations, particularly in underserved areas.
However, GIBA maintains that while the objective may be valid, the implementation could place additional financial strain on commercial stations already facing rising operational costs and increased competition from digital platforms.
Mr Awudu warned that without review, the policy could undermine the sustainability of several radio stations.
He added that the association is calling for further engagement between regulators and stakeholders to strike a balance between technical regulation and the commercial viability of broadcasters.
