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“Your Proposal Lacks Logic; Ghanaians Deserve a Fair Price” – Sam George Fires at DStv

Minister rejects MultiChoice Ghana’s offer to maintain current fees, insists on real price cuts to protect consumers.

Story Highlights
  • Sam George rejects DStv’s proposal to retain current prices but halt revenue transfers
  • Minister insists the core issue is price reduction, not corporate accounting tricks
  • Cites Nigerian precedent where price hikes were reversed after government action

The Minister of Communications, Digital Technology, and Innovation, Samuel Nartey George, has strongly criticised a proposal from MultiChoice Ghana—operators of DStv—calling it illogical and dismissive of the concerns of Ghanaian consumers.

This comes after MultiChoice responded to mounting calls for a reduction in subscription fees by proposing to maintain current pricing while temporarily halting the repatriation of revenue to its headquarters. The offer was included in a statement signed by Managing Director Alex Okyere and issued on Sunday, August 3, in which the company also labelled the Minister’s earlier directive to the NCA to suspend DStv’s broadcasting licence as “regrettable.”

However, Mr. George flatly rejected the offer, stating that it completely missed the point of the ongoing dispute.

“DStv wants to keep charging Ghanaians the same high prices and expect us to believe it’s a win because they won’t send the profits abroad?” he questioned in a Facebook post. “That lacks all logic. My core concern is pricing. Ghanaians deserve fair rates—not corporate spin.”

He also pointed to disparities in how MultiChoice has responded in other countries. “In Nigeria, when their parliament intervened, MultiChoice reversed price hikes. Why not Ghana?” he asked, referencing an instance where Nigeria’s House of Representatives pushed for a price suspension and the company complied.

Mr. George noted that DStv implemented a 15% price hike in Ghana in April despite favourable economic conditions at the time, including currency appreciation, reduced inflation, and falling fuel prices.

He emphasized that his office remains open to constructive discussions—but only if they involve actual price reductions.

Read below the statement by Sam George on Facebook

“I have read the release by DStv Ghana and taken full consideration that they vindicate my earlier position that they simply do not take the Ghanaian people serious enough.
The same Group operating in Nigeria reversed price increases in Nigeria when the Nigerian authorities sued them. The Nigerian House of Representatives took the matter up and ordered a suspension of the increases. They complied.
This year, in April, at a time the Ghanaian cedi had seen a ~10% appreciation against all major currencies, inflation had dropped by over 5% and fuel prices had also dropped, DStv announced and implemented a 15% increase.
I believe in the interest of transparency, I make public the alternate proposal that DStv offered to me that I flatly rejected.
They proposed that I allow them maintain the collection of the exorbitant bouquet prices as they stand but order them not to send the revenue to their headquarters. In all honesty, that offer lacks any logic in my estimation. The essence of my action is to see Ghanaians pay a fair price for the services offered. How does this proposal solve the real issue?
For far too long, corporations have fleeced the Ghanaian people. There has been a RESET and it demands a new style of public service that is fiercely protective of the Ghanaian people. I remain empathetic to the Ghanaian staff of DStv but I believe that they should stand with the rest of us as we demand what is right for us.
I remain open to “constructive engagements” that are centred on PRICE REDUCTION. Anything else is tangential and of no consequence.
For God and Country. 🦁🇬🇭

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