“Your Proposal Lacks Logic; Ghanaians Deserve a Fair Price” – Sam George Fires at DStv
Minister rejects MultiChoice Ghana’s offer to maintain current fees, insists on real price cuts to protect consumers.

- Sam George rejects DStv’s proposal to retain current prices but halt revenue transfers
- Minister insists the core issue is price reduction, not corporate accounting tricks
- Cites Nigerian precedent where price hikes were reversed after government action
The Minister of Communications, Digital Technology, and Innovation, Samuel Nartey George, has strongly criticised a proposal from MultiChoice Ghana—operators of DStv—calling it illogical and dismissive of the concerns of Ghanaian consumers.
This comes after MultiChoice responded to mounting calls for a reduction in subscription fees by proposing to maintain current pricing while temporarily halting the repatriation of revenue to its headquarters. The offer was included in a statement signed by Managing Director Alex Okyere and issued on Sunday, August 3, in which the company also labelled the Minister’s earlier directive to the NCA to suspend DStv’s broadcasting licence as “regrettable.”
However, Mr. George flatly rejected the offer, stating that it completely missed the point of the ongoing dispute.
“DStv wants to keep charging Ghanaians the same high prices and expect us to believe it’s a win because they won’t send the profits abroad?” he questioned in a Facebook post. “That lacks all logic. My core concern is pricing. Ghanaians deserve fair rates—not corporate spin.”
He also pointed to disparities in how MultiChoice has responded in other countries. “In Nigeria, when their parliament intervened, MultiChoice reversed price hikes. Why not Ghana?” he asked, referencing an instance where Nigeria’s House of Representatives pushed for a price suspension and the company complied.
Mr. George noted that DStv implemented a 15% price hike in Ghana in April despite favourable economic conditions at the time, including currency appreciation, reduced inflation, and falling fuel prices.
He emphasized that his office remains open to constructive discussions—but only if they involve actual price reductions.
Read below the statement by Sam George on Facebook
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