John Boadu: “If Possible, I’d Bring Shatta Wale into the NPP”
“Former NPP Secretary Seeks to Engage Youth Through Influencers Like Shatta Wale
- John Boadu emphasizes connecting with young voters as crucial for NPP’s future.
- Suggests bringing the dancehall artiste on board to help share party messages.
- Advocates meeting youth where they are and nurturing their involvement, not just using them at political events.
Former General Secretary of the New Patriotic Party (NPP), John Boadu, has expressed interest in recruiting dancehall artiste Shatta Wale to the party, citing the musician’s influence among young people.
The NPP Chair aspirant emphasized the importance of connecting with the youth for the party’s future.
“I know how to deal with these young guys, delivering our message in a way that resonates with them. By 2028, people aged 18 to around 36–40 will make up about 60% of voters,” he said.
When asked what sets his approach apart from other contenders, Boadu explained: “The solution is to enter their arena, engage with their interests, and communicate in ways they understand.”
Pressed on whether he would bring Shatta Wale into the party, he replied, “If possible, why not? You can get other influential people involved as well.” He clarified that this wouldn’t necessarily involve a hard campaign, but rather sharing the party’s messages through channels that appeal to young people.
Reflecting on the 2024 elections, when the NPP used songs by King Paluta and Shatta Wale during its campaign yet suffered a historic loss, Boadu stressed the need for a broader strategy.
“You need to go beyond just having them at rallies. Engage with young people where they are, tap into their interests, and nurture their involvement in the party,” he said.
He also highlighted the risk of the NPP losing influence among key youth spaces.
“Academia, for instance, appears to be leaning toward the NDC. Many young people don’t necessarily want appointments—they seek recognition and a sense of belonging. They want to be involved in reviewing programs and policies,” Boadu added.
