Ing. Kwabena Agyepong Emerges as the Only Candidate with a ‘Good for Party, Good for Country’ Score in UGBS Expert’s Assessment of NPP Flagbearer Hopefuls

A new political marketing assessment by renowned Marketing and Political Communications expert, Dr. Kobby Mensah, from the University of Ghana Business School (UGBS), captured by Lawsonmediaonline.com, has sparked renewed discussion within the New Patriotic Party (NPP) as the race for the 2028 flagbearer heats up.

The UGBS Expert, in what is described as a purely Political Marketing Strategy assessment, evaluated five prominent NPP presidential hopefuls using the Political Brand Equity (PBE) framework.

“This is not an endorsement or otherwise for any candidate. This is purely a Political Marketing strategy perspective assessment based on candidates’ Political Brand Equity (PBE) profiles,” the expert clarified.

The Ratings at a Glance

• Bryan Acheampong — Bad for Party, Bad for Country

• Yaw Osei Adutwum — Bad for Party, Bad for Country

• Kwabena Agyei Agyapong — Good for Party, Good for Country

  

• Mahamudu Bawumia — Bad for Party, Bad for Country

• Kennedy Agyapong — Good for Party, Bad for Country

While the UGBS Expert emphasizes that the analysis is “not an endorsement,” the results highlight one candidate who clearly stands out: Ing. Kwabena Agyei Agyepong.

Ing. Kwabena Agyepong Stands Tall with the Only Perfect Score

Out of the five hopefuls assessed, Ing. Kwabena Agyepong is the sole candidate meeting the “Good for Party, Good for Country” threshold — a perfect Political Brand Equity outcome.

Political marketing theory suggests that a candidate scoring high in both party and national benefit categories is seen as:

• Trustworthy and widely acceptable

• A unifying and stabilizing figure

• A strong communicator with relatable political values

• A brand with credibility beyond partisan boundaries

Agyepong’s perfect rating aligns with his long-standing public perception as one of the most disciplined, ethical, and policy-driven voices in the NPP — qualities analysts say the party urgently needs as it seeks renewal after a challenging governance cycle.

Why Ing. Kwabena Agyepong’s Brand Resonates

Political observers attribute Agyepong’s top ranking in the UGBS Expert’s evaluation to several key factors:

1. Consistent Ethical Leadership
   Agyepong has built a reputation for principled politics, consistently prioritizing national interest over internal factionalism. His political brand strongly reflects integrity, accountability, and service.

2. Strong Institutional Memory
   As a long-time party stalwart and former General Secretary, Agyepong commands deep respect within the NPP’s grassroots and senior leadership circles.

3. Appeal Beyond Partisan Lines
   The assessment suggests that Agyepong’s brand equity transcends the party base, positioning him as a candidate capable of restoring public confidence in the NPP.

4. Unifying Posture
   In a period where the party faces internal fractures, Agyepong is widely perceived as a healing and unifying force.

Political Brand Equity: The Lens Behind the Assessment

The UGBS Expert stresses that the evaluation is strictly an academic, strategic, and marketing-based analysis of each candidate’s public brand profile.

It is not a political endorsement but a technical interpretation based on:

• Public trust levels

• Perceived competence

• Emotional connection with voters

• Credibility and character appeal

• National acceptability

By this metric, Agyepong’s perfect dual score positions him as the most strategically viable candidate among the five.

A Strategic Signal for the NPP’s Future?

As discussions intensify about the NPP’s future direction ahead of the 2026 presidential primaries, the UGBS Expert’s assessment adds academic weight to growing calls for the party to undergo an ethical and leadership reset.

For many party faithful and political marketing observers, Agyepong’s standout score reinforces the belief that he represents the stability, trust, and renewal the NPP needs to rebuild its political brand — both internally and nationally.

Whether the party will interpret this as a signal for change remains to be seen. But for now, one thing is clear: Ing. Kwabena Agyei Agyepong has distinguished himself as the only candidate perceived to be good for both the NPP and Ghana.